Helen Keller was founded in 2009 and became the second-largest eyewear brand in China by 2018. The brand reflects intelligence, enthusiasm, vibrancy, and elegance, seamlessly blending these qualities with Asian fashion style.

In addition, Helen Keller places great emphasis on every step of eyewear production, from frame design to research and development of the materials used in each component. With a commitment to delivering the highest quality eyewear, whether prescription glasses or sunglasses, the brand ensures top-tier craftsmanship.

In 2022, Helen Keller introduced "Wang Yi Bo" (Wang Yibo), the talented actor, dancer, singer, host, and professional motorbike racer, as their Brand Ambassador.